Astro is an online quick-commerce platform offering more than 1,000 high-quality goods. They are ready to deliver your groceries in minutes and are open 24/7.
Their commitment to excellence is evident in their diverse range of services, which includes digital marketing, web development, and data analytics. All these services are designed to ensure customer satisfaction.
Astro aims to increase sales by using personalized marketing recommendations based on customer segmentation.
To achieve this objective, Theofani Liquica, Fitra Rachma, and M. Arya Mahatma needed to conduct customer segmentation to provide effective and efficient marketing recommendations.
They used the following methodology for customer segmentation:
Here are the final customer segmentations and marketing strategy recommendations!
For more detailed information, you can view their presentation here.
