About Astro:

Astro is an online quick-commerce platform offering more than 1,000 high-quality goods. They are ready to deliver your groceries in minutes and are open 24/7.

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Their commitment to excellence is evident in their diverse range of services, which includes digital marketing, web development, and data analytics. All these services are designed to ensure customer satisfaction.

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The Objective:

Astro needs to track and monitor their performance level so that they can create strategies tailored to their current state.

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The Result:

To appropriately track Astro's performance, Yulianthy Ho, Fatmasari Irfan Puteri, Lisma Mahesha, and Aswin Nidham needed to create dashboards that suit the users and their decision-making levels.

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They created three types of dashboards, each targeted at different levels within Astro, to help each level monitor and act accordingly:

1. Strategic Dashboard: Shows overall company performance using a holistic approach.
2. Analytical Dashboard: Helps middle management in understanding current trends and in identifying the reasons behind evolving or regressing performance.
3. Operational Dashboard: Focuses on monitoring and managing performance over shorter time horizons.

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To create these dashboards, they used the following methodology:

Here are the final results of the dashboards!

You can learn more in detail from their presentation here.