Established in August 2017, Mbrebes Mili Food is a small-medium enterprise based in Depok, specializing in condiments such as fried onions, onion oil, salted egg sauce, and a variety of chili sauces.
With a vision to expand its digital footprint, Mbrebes Mili Food set an ambitious goal to boost its sales on Shopee. The strategy is to leverage the power of Marketplace Ads and CPAS (Collaborative Performance Advertising Solution) to reach a wider audience and drive more purchases.
As a team, Rizki Fatmala, Avianto Aryo, Muhammad Nasrullah, Kenny Almeroza, Donna Febriyanti, and Nur Oktarisa have built and developed various campaign strategies to attract core audiences. They ran these campaigns for 3 weeks with weekly analysis and optimization.
Here are the results!
✓ Mbrebes Mili Food’s purchases increased 6 times
✓ Add-to-cart actions increased by 90%, indicating increment in customer interest
✓ Mbrebes Mili Food’s Shopee account attracted 70% of new customers, broadening their market reach significantly.
For a deeper dive into this result, you can explore Rizki Fatmala's portfolio.