Retention & Engagement Strategies for Digital Marketing in B2B & B2C Companies

Better retention improves monetization, lowers acquisition costs, increases LTV, and gives you a competitive edge. Deep dive into this topic and learn how to utilize your CRM, push notification, and in-app features.
Limited Slot
LIVE and Online
With Practical Assignment
Class date:
16 seats left
Get 10% off when registration opens
Your instructors:
Rizki Raharjo
Country Growth at Ematic Solutions
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Agenda and Syllabus

Lecture: Customer Retention and Engagement 101
Monday, @7.00 - 9.00 pm
  • Short recap on marketing funnel (upper to bottom-funnel)
  • Understanding customer behavior (customer analysis and persona)
  • Customer acquisition, conversion & retention
  • The 3 phases of customer retention: initial, mid-term, and long-term retention
  • Customer retention metrics (CAC, churn rate, NPS, CLTV, and CES)

Lecture: Retention & Engagement Strategy
Tuesday, @7.00 - 9.00 pm
  • Customer retention channel for B2B, B2C, and app retention
  • Activation strategy - defining, measuring and analyzing
  • Customer retention strategy: communication, relationship building, and personalization
  • Customer retention tools: CRM, push notif, in-app notification
  • Case study and Q&A

Lecture: Customer Retention Best Practice for Different Industries and Companies
Wednesday, @7.00 - 9.00 pm
  • Retention best practice for B2C in multi-channels
  • Retention best practice for B2B in multi-channels
  • Assignment Reviews and Discussion
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Learn more about this class

This Retention & Engagement class gave me a new perspective when analyzing my business. Now I understand the formulas and approaches that I can apply not only for my own business, but also helping my clients to achieve their business goals.

Peter Abraham Sasongko
Full-Stack Digital Marketing Batch 8

Kak Eki sangat ramah dan mencoba engage dengan students. Cara ngajar dan intonasinya enak, jadi nyimaknya juga enak. Very clear dengan apa yang dijelaskan, sangat tersusun, dan mudah dipahami. Plus dapat banyak cases juga

Yazida Rizqa Haloningtyas
Full-Stack Digital Marketing Batch 7

Everything you love about RevoU, but make it double.

Quality and In-depth Curriculumn

Smaller Class,
Richer Discussions

Built and Taught by Our Best Instructors

Formatted to Fit Your Work Schedule

No Admission Process for RevoU Alumni

Price and Facilities

Get 10% off when registration opens

Class Tuition


✅ Unlimited access to study resources & recording

✅ Speakers' presentation materials

✅ Practical assignments

✅ Dedicated Slack channel for class

✅ Q&A session and consultation from instructors

Who can join the class?

Have finished RevoU Digital Marketing Course
Part of RevoU Community
Have previous experience in digital marketing

How to Apply

Register through application form
Finalize the payment to book your slot
Prepare yourself before the class
Get 10% off when registration opens
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