Customer Analytics: Data-Based Recommendation & Analytics with Advanced Customer Segmentation in Python

Understand when & why you need customer segmentation. Learn how to create customer segmentation using historical data performance. Deliver data-driven recommendation based on customer analytics to drive business growth.
Limited Slot
LIVE and Online
With Practical Assignment
Class date:
7 seats left
Your instructors:
Muhammad Azmi Fansuri
Data Analyst at Tokopedia
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Agenda and Syllabus

Lecture:  Introduction to Customer Segmentation
Tuesday @7.00 - 9.00 pm
  • Introduction to Customer Segmentation
  • RFM Approach to Customer Segmentation
  • Unsupervised Learning: Clustering with K-Means
  • Principal Component Analysis (PCA)
  • Market Basket Analysis

Lecture:  Practical with Python
Wednesday  @7.00 - 9.00 pm
  • Business Understanding & Data Understanding
  • Preparation and Cleansing Data
  • Applying RFM Approach to Segmenting
  • Applying PCA & Create K-Means
  • Understanding Result Cluster
Lecture: Create Data-Driven Recommendation
Friday @7.00 - 9.00 pm
  • Using association rules find the product that can be recommend for campaign
  • Student assignment presentation: end-to-end customer segmentation & data presentation
  • Feedback on student's experiment
  • QnA Session

Learn more about this class

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Everything you love about RevoU, but make it double.

Quality and In-depth Curriculumn

Smaller Class,
Richer Discussions

Built and Taught by Our Best Instructors

Formatted to Fit Your Work Schedule

No Admission Process for RevoU Alumni

Price and Facilities


✅ Unlimited access to study resources & recording

✅ Speakers' presentation materials

✅ Practical assignments

✅ Dedicated Slack channel for class

✅ Q&A session and consultation from instructors

Who can join the class?

Have finished RevoU Digital Marketing Course
Part of RevoU Community
Have previous experience in digital marketing

How to Apply

Register through application form
Finalize the payment to book your slot
Prepare yourself before the class
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