In this project, students showcased their expertise in creating comprehensive marketing strategies by leveraging the power of AI for creative workflows. As part of their assignment, students mapped out detailed campaign strategies and crafted various marketing assets, both online and offline.
Through this project, students gained practical experience in creative marketing strategy development by leveraging AI to craft diverse marketing assets. Their work resulted in compelling offline and online collateral, demonstrating the seamless integration of AI in modern creative workflows.
1. Campaign Details: A detailed campaign map that illustrates the strategic direction and objectives.
2. CustomGPT Setup: Students configured CustomGPT models to assist with key visual briefs, copywriting, and marketing needs.
3. Offline Marketing Collateral: Students designed impactful billboard advertisements
4. Online Marketing Collateral
5. Organic Social Media Post: Carousel and single-image posts
6. Social Media Ads: Eye-catching single-image ads
